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What is the Good Deeds campaign all about?

Good Deeds is the Savings Banks Group's annual campaign through which we support the wellbeing of local communities. Through the campaign, Savings Banks and Savings Bank trusts support, for example, youth activities, sports and hobby clubs and other activities around Finland. In recent years, we have particularly prioritized supporting the well-being of children and the youth.

Voting on the Good Deeds is conducted annually at the beginning of the year, and calls for local activity: to propose, vote and influence. We collect proposals for donation recipients on the voting website where you can also vote on the proposals. The voting period for 2024 was 19.2.-31.3.2024.

At the end of the campaign, the proposals and votes are distributed by region to the Savings Banks for decision-making. The vote is indicative, and Savings Banks and Savings Bank’s trusts make the decisions about the recipients and the amounts of donations. Decisions about the recipients of the donations are made during the year and are reported on our social media channels throughout the year. Therefore, we recommend following the Savings Banks on social media!

Hundrets of donation objects all over Finland

For us, responsibility is deeds instead of words, Good Deeds. It is a commitment to the local community, to the future of young people and to economic well-being. Over the years, through our donation objects, we have been able to witness numerous great big and small stories and deeds.

In 2024, we donated over 500 000 euros to more than four hundred destinations around Finland. The Good Deeds campaign is only part of the Savings Banks Group’s philanthropy. In addition, we donated grants for, among other things, education and research and the activities of Pelastakaa Lapset ry, bringing the total amount of the donations to over 2,4 million euros. Donations were made to a total of over 900 recipients. Read more (In Finnish).

Read more about our responsibility